Her name tag says Kaeden. Online, she’s Oblivion. Two months ago she was a 22-year-old print specialist at a Staples in upstate New York — clocking in, making custom mugs, helping people with passport photos. Then she started posting TikToks in her red work shirt and lanyard. No ring light. No script. No marketing team. … Read more
Imagine getting invited on a brand trip to Joshua Tree — desert sunsets, surprise concerts, two nights fully covered — not because you have 500,000 followers, but because you have fewer than 10,000. That’s exactly what Urban Outfitters just made possible. And if you work in creator marketing, this should stop you in your tracks. … Read more
The world’s biggest YouTuber just made his boldest move yet — and it has nothing to do with viral videos. MrBeast’s company Beast Industries has acquired Step, a teen-focused banking app with 7 million users. This isn’t a brand deal or a merch drop — it’s a full financial empire play. Here’s what every creator … Read more